Q1: What is Social Media and New Media. How are they connected ?!
A1: Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies. Consider printed newspapers and magazines as ‘old media’. Its new media alternative is a downloadable e-Book or media that encourages interactivity. A Podcast, content that encourages the attention economy can be considered as one of the products of new media.
In many ways they are interdependent. The advent of Web 2.0 (second generation, greater collaborative technologies) has meant that people want to share their content and content is now more portable with podcasts, faster networks and mobile devices.
Q2: Why do I need to be trained to use Social and New media when I can learn about it by playing on the web and looking at examples?
A2: Today the online audience is global and it runs into the multi-millions, for example in the UK the online users total 35 million and increasingly people are relying on news from the internet, blogs, talkboards or Twitter together with traditional channels and newspaper outlets. How will these developments affect your business? Our courses teach you how to use these communication pathways to improve customer relationships and internal corporate knowledge? We inform you about what is new and really works, for example: Blogs / Wiki’s/ Podcasting/ Videocasting/ vlogs / micro-blog (Twitter) / RSS Content aggregation, discussion forums & live&life streaming – all with practical examples of each.
We show you how to use effective collaborative tools for social bookmarking, citizen Journalism, and online surveying – great ways to interact with your customer or set-up interactive channels for feedback. We help you discover new ways of developing, monitor and sustaining your online brand.
We also cover netettiqute.
Q3: Are your courses public or private?
A3: We run both public and private courses that are both technical and marketing orientated.
For example, we offer Video and Audio editing courses.
Some of our most popular courses are:
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