Top 7 reasons for business podcasting

March 8, 2010    //    By admin    //    Audio Services, Corporate Podcasting    //    7691 commenthttp://www.khlinteractive.com/top-7-reasons-for-business-podcasting/Top+7+reasons+for+business+podcasting2010-03-08+07%3A28%3A55admin

For business podcasting consider it as a communication tool for your business. Many consider the release of official business audio as an addon to what is now perceived as standard marketing tools, for example: a company website, newsletter and mass email marketing ? Many companies use these mediums to communicate messages either internally or specific clients. However, there are some problems with trying to market through these communication channels.

• People don’t always get your email due to overly aggressive Spam filters.
• The bounce rate can be high and your site may not be sticky.

With a podcast, clients can actually stream the audio and let it play while they are doing other tasks at their computer, especially as humans tend to multitask in order to be more efficient with the use of their time.

You also need to ensure that the content has a well and highly perceived value.
Loyality is key and the latter is closely related to regularity of quality output.

With a podcast accessed through iTunes, you potentially have an audience of millions of listeners.
Podcasting your subject area can ensure targeted content and an avenue for greater interactivity between you and your product or service.

The following 7 reasons for business podcasting / Corporate podcasting as a starter are:

1. Increase your marketing reach and on-line visibility
2. Improve your sales & conversion rates
3. Regular line of communication with subscribed listeners
4. Value added content increases loyalty
5. Industry news and trends sets you apart from the competition
6. Interviews with leaders in your particular niche will establish your business as a respected leader in your niche or industry
7. An extension of accountability for your business, for example: service reporting, client discussion, blog commentary / feedback, product planning or version/configuration management.

Tags: Business Podcasting, Corporate Tools

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