This Real Estate organisation has a number of offices. Traditionally many organisations use web portals such as Rightmove and Primelocation. Interestingly mobile Apps are available for these websites. However, estate agents also invest in their own web presence, probably in an effort to provide greater information and access to other services, for example: financial arrangements or letting contracts.

We are currently developing their new website and an integrated mobile platform. In the coming weeks clients will be able to enjoy a rich web-experience and for those who have smart phones, they will be able to gain instant access to special offer vouchers and pricing options, for example: price changes and purchase/availability statuses for properties.

In addition, using the mobile App will provide users access to featured property views from the company’s YouTube pages and Blog updates – combining the power of New and Social media to help drive business.

• Instant viewing and browsing
• Low production cost
• Unlimited distribution – extended reach of your brand
• No print or postage costs – Yes, a great green way of helping the environment
• Quick, easy production
• Track & analyse reader usage
• Functionality of a website, i.e: easy of access.
• In addition to the latter, content displayed at the touch of a button be translated into a text version, assuring accessibility. For example, to products such as Browsealoud and Jaws.

Who uses digital editions?.

• Retail & Consumer – Shops and catalogue based vendore
• E Commerce services – Getting customers closer to product views and purchase options
• Mail Order examples
• Business Training

If you are a business that regularly communicates through html newsletters, digital editions can help you provide further insight and views, for example: house listings and their respective internals – especially with the use of embedded view.

The key features of Digital publications are:

• Indexed by Google – PDF cannot be indexed but your publication can
• Opportunities to share your content through – Digg and Social Bookmarking sites
• Page Turning – Read it just like a magazine
• High Definition Images – Enjoy multiple views of products and include client video testimonial
• Infinite Zoom – Get closer!
• Zoom & Manoeuvre
• Branded URLs and Start-up logos.
• Flash Animation – Include different dimensions
• Video Streaming – Either from YouTube or from your own server
• Instant URL Weblinks – Include links within your publication
• Live E-mail Links – Provide communication opportunities
• Bookmarks – Save and read later
• Post-it Notes – Write notes on route
• Contents Page – Structure your content well
• One Page View – Flexible views
• Contextual Search
• Send to a Friend – Communicate great content
• Save Off-line Version
• Save to CD & USB.
• Subscribe
• Data Capture Email
• DRM password protection

In summary, Digital publications offer greater reach for your services and products, totally branded for your organisation.

However, real solutions require:

1. Accessibility options, for example: taking advantage of great tools such as Jaws and Browseloud.
2. How will archiving and hosting be managed.
3. Can features such as book-marking, navigation and note-taking be included?
4. What about indexing on specific pages
5. For internal communication can access be confined to internal viewers only?
6. How can content be richer for example with audio or video ?

Digital publications can complement traditional print runs as they offer both opportunities or exclusive and interactive content.

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1. Ensure you are at least 2 episodes ahead of yourself – Therefore, when you plan to launch or relaunch you won’t disappoint
2. Its easy to lose listeners / viewers – Therefore, stay close to release date as much as possible – There is a lot we can learn from traditional broadcast disciplines.
3. Ensure that your podcast is accessible from more than one podcatching source, or offer a download link – giving freedom for more mp3 / mp4 devices
4. Burn a feed if your show is not supported by a website or blog – Feedburner is great – This can certainly help track behaviour – If one day your podcast is very popular to the extent that you could monetize it, you will need vital stats
5. Develop a media kit for the latter
6. Respect copyright and ensure that you have the right license, for example: The Smooth Groovers Podcast pays for a license from the MCPS-PRS Alliance, adhering to their policies and royalties et a.
7. Segments are helpful to structure your podcast and help it become more engaging.
8. Use tools that work – Garage band on Apple is good. In addition, Goldwave and Audacity. Other multi-tracking software is available.
9. Run your first productions by friends to capture vital feedback and development strategies
10. Use a newsletter to keep pod-catchers aware of developments and access to exclusive / complementary content
11. Establish an online forum to capture thoughts, feedback and improvement suggestions.
12. If you have a website / blog, install Analytics to understand issues such as bounce rate and popular content (inc: top landing pages).
13. Build a complementary website / blog / channels that is regularly updated. For example, link to your magazine to offer exclusive content, reuse your audio on different websites and ensure access to archives.
14. Consider organic growth for your web presence, for example linking to complementary and relevant sites or content.
15. Develop a consistent script- There are lots of on-line tools that you can use to help you develop a great structure to your episode
16. Listen to lots of shows of different types – to get a feeling of the type of style that works well
17. Read articles on podcast techniques for corporate and non-commercial casts
18. Understand quality components, for example – Equipment and Software components
19. Get Support from people in the know! For example: Knowledge Hemispheres Ltd and
20. Most important of all have fun

You might be thinking that as we are a Corporate Podcasting company why on Earth are we giving away so many tips!
Good question. For those who are technically savvy and have the person-power we are confident you will get going.
The key areas to consider are:

• Consistency
• Clarity
• Professionalism
• Measurement and
• Linking to your internal and external initiatives.

As a business we suggest that time is a cost, together with focusing on business opportunities.
Therefore, it probably makes sense to outsource this part of your communication strategy to someone like us: khlinteractive.
Our Corporate Podcasting FAQ section can help you to decide on the cost and business benefits of an outsourced approach.
Alternatively, record the content yourself and allow professionals to master it for you.

Please click here for your free download entitled: An Audio Guide to the 4Ps’ ofPodcasting
Or, listen to the audio by clicking on the play button below:

The following free white paper outlines a number of strategies and benefits for using new and social media for your business. It may also be worth attending a course on-line or in-person – details at: http://www.khlinteractive.com

Please click here to download it.