• Instant viewing and browsing
• Low production cost
• Unlimited distribution – extended reach of your brand
• No print or postage costs – Yes, a great green way of helping the environment
• Quick, easy production
• Track & analyse reader usage
• Functionality of a website, i.e: easy of access.
• In addition to the latter, content displayed at the touch of a button be translated into a text version, assuring accessibility. For example, to products such as Browsealoud and Jaws.

Who uses digital editions?.

• Retail & Consumer – Shops and catalogue based vendore
• E Commerce services – Getting customers closer to product views and purchase options
• Mail Order examples
• Business Training

If you are a business that regularly communicates through html newsletters, digital editions can help you provide further insight and views, for example: house listings and their respective internals – especially with the use of embedded view.

The key features of Digital publications are:

• Indexed by Google – PDF cannot be indexed but your publication can
• Opportunities to share your content through – Digg and Social Bookmarking sites
• Page Turning – Read it just like a magazine
• High Definition Images – Enjoy multiple views of products and include client video testimonial
• Infinite Zoom – Get closer!
• Zoom & Manoeuvre
• Branded URLs and Start-up logos.
• Flash Animation – Include different dimensions
• Video Streaming – Either from YouTube or from your own server
• Instant URL Weblinks – Include links within your publication
• Live E-mail Links – Provide communication opportunities
• Bookmarks – Save and read later
• Post-it Notes – Write notes on route
• Contents Page – Structure your content well
• One Page View – Flexible views
• Contextual Search
• Send to a Friend – Communicate great content
• Save Off-line Version
• Save to CD & USB.
• Subscribe
• Data Capture Email
• DRM password protection

In summary, Digital publications offer greater reach for your services and products, totally branded for your organisation.

How does it work?
Initially, you have to establish a branded application known as an ‘app’ for your title. For example, if you had a magazine called, ‘careers today’, this would be defined as the title and it would house all your publications and made available from the the Apple App store.

Readers with iphone or iPads are notified when each new publication is available – either to buy or for free, depending on the model you choose.

It is also possible to set-up the publication on a chargeable basis, for example to charge for single issues.

What are the typical features and benefits of offering a publication on the i-pad platform?
There are many opportunities to present your content in a more engaging / interactive manner, for example:

• Branding – Apps can be branded to your requirement, including welcome page.
• Razor sharp text at high zoom levels. with high quality graphics and photos.
• Video are easily inserted and triggered from the page as well as media browser.
• Live web and email links, and additional audio links can be inserted.
• Different viewing options are also available, for example: single page, double page and text only.
• Text view editing for easier reading of text heavy publications.
• In addition, to the latter, cut and paste tools allow adding to notes and email.
• Users can zoom in our out using either pinch gestures or double tap together with page turning using swipe movement or tap at the side of the page. Video Example
  The following Video guides you through a typical app together with navigation options offered through the ipad: 

  Click here to view the embedded video.

  Further benefits and suggesting pricing is available from: http://www.khlinteractive.com/ipad-publishing-service/

However, real solutions require:

1. Accessibility options, for example: taking advantage of great tools such as Jaws and Browseloud.
2. How will archiving and hosting be managed.
3. Can features such as book-marking, navigation and note-taking be included?
4. What about indexing on specific pages
5. For internal communication can access be confined to internal viewers only?
6. How can content be richer for example with audio or video ?

Digital publications can complement traditional print runs as they offer both opportunities or exclusive and interactive content.

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