Business Podcasting Best Practice

We believe that Podcasting is a great tool for business. Imagine meeting updates, project highlights and the sharing of best practice in say just a ten minute cast. Professionally produced podcasts can be great for a company brand especially when combined as part of a corporate blog or a business / strategic overview.  Remember, it is all about consistency.

Top 7 reasons for business podcasting

A Business Podcast is an ideal aid to corporate communications.

With a podcast, clients can actually ‘stream’ audio and let it play while they are doing other tasks at their computer, especially as humans tend to multitask in order to be more efficient with the use of their time – on the move or at a desktop!

Top 20 Corporate Podcasting Tips

Here are 20 tips to help you develop a great Corporate Podcast:

White Paper – Using New Media for Business

New and Social media has lots of potential. For example, from a corporate perspective, if investment Social networks and associated new media based content could help reduce organisation duplication, complex reporting structures and miscommunication.

Frost and Sullivan Digital Content

When a leading business consultancy required a voice-over for their clients e-Learning modules our approach was to provide them with guidance on the most appropriate tone / enunciation for their global audience, and placement strategies to assure a smooth learning path.

It is important to consider our approach to this project. A simplistic and non-value adding approach would have been for Knowledge Hemispheres to take the provided script and record it post voice-over auditions.

Our approach differed for this project as we worked closely with our client to understand the target audience, a European mainland based pharmaceutical global player. Ironically one of the e-Learning modules covered a more anthropological context.

- Play Sample #1: Project Management Introduction:

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Play Sample #2: Cultural Diversity

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