• An iPad is great for registering people at events, for example: a charity ride or conference.
• Recently we recorded at the InfoSec2010 event in London. The crew saw lots of people with i-pads being used for ‘on-the-fly’ presentations.
• In meetings, an i-Pad could be great for communicating diagrams, concepts or enlarging specific images – helping the creative process.
• Obviously, it is better looking than a clip pad when collecting Market research data
• The interactivity potential suggests a that really engaging questionnaires for product feedback can be presented
• Together with qestionnaires, use an i-Pad sign-up people to subscription services through a simple touch-sensitive form could be appealing, especially if access to a portable application or on-line magazine could be demonstrated on the spot.
• As the world becomes more social (on-line), companies with Facebook, Youtube, Linkedin, Ning, Myspace and shared bookmarking tools could be updated on the move with selective locally acquired content. See http://www.mobpresence.com – a mobile portal application.
• Product demonstrations – showing multi-media views or insights of a product. For example, a company could develop a specific video tutorial or Motion Graphics film based promotion of a product.
• On-line magazine (interactive, flip-book type with rich media instead of or blended with flat images and text). KHL Interactive offer online magazine conversions for existing PDFs. A proof-of-concept / trial can be set-up foc for upto 60 views.

In terms of Business use by industry example, here are a few suggestions:

1. Healthcare – Great for medical practitioners accessing  schedules and for doctors reviewing x-ray type images.
2. Insurance Agents – Useful for field based claims adjusters / loss adjusters.
3. Legal Professionals – Lawyers could certainly do with reducing the amount of paper they use.
4. Financial Professionals – Gaining access to financial portfolios, real-time quotes or financial data feeds together with analysis tools – making better investment decisions whilst on the move!
5. Parking Attendants…

The latter, well that is a different story!

Coming back to an i-Pad being used a mobile portal for Social content. KHL Interactive have developed: Mobpresence.
Please see our demonstration App below:

Click here to view the embedded video.

• Instant viewing and browsing
• Low production cost
• Unlimited distribution – extended reach of your brand
• No print or postage costs – Yes, a great green way of helping the environment
• Quick, easy production
• Track & analyse reader usage
• Functionality of a website, i.e: easy of access.
• In addition to the latter, content displayed at the touch of a button be translated into a text version, assuring accessibility. For example, to products such as Browsealoud and Jaws.

Who uses digital editions?.

• Retail & Consumer – Shops and catalogue based vendore
• E Commerce services – Getting customers closer to product views and purchase options
• Mail Order examples
• Business Training

If you are a business that regularly communicates through html newsletters, digital editions can help you provide further insight and views, for example: house listings and their respective internals – especially with the use of embedded view.

The key features of Digital publications are:

• Indexed by Google – PDF cannot be indexed but your publication can
• Opportunities to share your content through – Digg and Social Bookmarking sites
• Page Turning – Read it just like a magazine
• High Definition Images – Enjoy multiple views of products and include client video testimonial
• Infinite Zoom – Get closer!
• Zoom & Manoeuvre
• Branded URLs and Start-up logos.
• Flash Animation – Include different dimensions
• Video Streaming – Either from YouTube or from your own server
• Instant URL Weblinks – Include links within your publication
• Live E-mail Links – Provide communication opportunities
• Bookmarks – Save and read later
• Post-it Notes – Write notes on route
• Contents Page – Structure your content well
• One Page View – Flexible views
• Contextual Search
• Send to a Friend – Communicate great content
• Save Off-line Version
• Save to CD & USB.
• Subscribe
• Data Capture Email
• DRM password protection

In summary, Digital publications offer greater reach for your services and products, totally branded for your organisation.

How does it work?
Initially, you have to establish a branded application known as an ‘app’ for your title. For example, if you had a magazine called, ‘careers today’, this would be defined as the title and it would house all your publications and made available from the the Apple App store.

Readers with iphone or iPads are notified when each new publication is available – either to buy or for free, depending on the model you choose.

It is also possible to set-up the publication on a chargeable basis, for example to charge for single issues.

What are the typical features and benefits of offering a publication on the i-pad platform?
There are many opportunities to present your content in a more engaging / interactive manner, for example:

• Branding – Apps can be branded to your requirement, including welcome page.
• Razor sharp text at high zoom levels. with high quality graphics and photos.
• Video are easily inserted and triggered from the page as well as media browser.
• Live web and email links, and additional audio links can be inserted.
• Different viewing options are also available, for example: single page, double page and text only.
• Text view editing for easier reading of text heavy publications.
• In addition, to the latter, cut and paste tools allow adding to notes and email.
• Users can zoom in our out using either pinch gestures or double tap together with page turning using swipe movement or tap at the side of the page. Video Example
  The following Video guides you through a typical app together with navigation options offered through the ipad: 

  Click here to view the embedded video.

  Further benefits and suggesting pricing is available from: http://www.khlinteractive.com/ipad-publishing-service/

Our value added services of Video and Audio Production combine to offer an enhanced level of new media services. Just imagine the possibilities of complementary and engaging experiences for readers of magazines, catalogues, on-line shopping, sponsorship, subscription and membership services.

Dr Savi S Arora, CEO KHL Interactive.

The following list is a summary of features available from our publishing services platform.

With our service you can:

• Complement your existing publication with rich & exclusive interactive content
• Drive more visitors to your website and enhance your brand
• Read on-line or download for later viewing
• Point your URL/Domain to publication to assure your branding is in tact
• Gain Revenue opportunities with online advertisements
• Improve communication with your readers
• Lower your carbon footprint
• Analysis online traffic and optionally collect email addresses from readers
• Provide great cross-referencing, archiving and access to previous content
• Full accessibility for differently-abled people
• Make Notes, send email and bookmark as you read and browse
• Incorporate great video and audio content – Entertain your readers !
• Monetise your subscriptions

A digital edition can transform and complement your printed magazine into an interactive, multimedia platform and truly engaging experience.

Find out more at:

http://www.khlinteractive.com/services/digitalpublishing/

However, real solutions require:

1. Accessibility options, for example: taking advantage of great tools such as Jaws and Browseloud.
2. How will archiving and hosting be managed.
3. Can features such as book-marking, navigation and note-taking be included?
4. What about indexing on specific pages
5. For internal communication can access be confined to internal viewers only?
6. How can content be richer for example with audio or video ?

Digital publications can complement traditional print runs as they offer both opportunities or exclusive and interactive content.

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Oracle Learning Management (OLM) is a unified learning delivery system that allows organisations to extend training to employees, customers, and partners. OLM offers a wide range of functionality, from on-line classroom management to self-service learner joining options / enrolment. The following link takes you to a video that shows you OLM in action. However, this seminar focused on developing e-Learning content NOT administration features of OLM.

OLM supports SCORM 1.2 and hopefully future releases will support greater SCORM functionality. OLM is tightly integrated with the Oracle Human Resources applications, leveraging existing organisation structures, management hierarchies and employee data.

Working closely with Oracle we identified the need to offer a forum of sharing in practical skills, challenges and approaches for implementing effective e-Learning solutions, for example: re-mediation, re-purposing and selecting meta-data models are just as important as developing content itself. In addition, learning paths and selecting the most appropriate tracking data from learners should all be part of the initial learning design.

The seminar was presented by Dr Savi S Arora and Jon Turner and leading experts in the field of implementing practical e-Learning solutions.

Dr Savi Arora has been prolific documenter regarding standards for implementing Learning Management Systems, getting content to work, for example and passing tracking data. Dr Savi is the UK Managing Director of Knowledge Hemispheres – an leading e-Learning and New Media production and e-Learning integration company. Also presenting at the conference was Jon Turner, a thought leader and practitioner in the area of e-Learning standards, implementation methodologies and strategy.

Mr Jon Turner is Managing Director of one of Europe’s leading e-Learning companies: Quistor.

After the event all the attendees were given access to streaming video, audio and materials presented on the day.

Please click here to view one of the presentations.

Please visit our ‘live’ page to view highlights from the presentation. Simply select the associated playlist and see for yourself the quality of presenters and insights imparted.