• People don’t always get your email due to overly aggressive Spam filters.
• The bounce rate can be high and your site may not be sticky.

With a podcast, clients can actually stream the audio and let it play while they are doing other tasks at their computer, especially as humans tend to multitask in order to be more efficient with the use of their time.

You also need to ensure that the content has a well and highly perceived value.
Loyality is key and the latter is closely related to regularity of quality output.

With a podcast accessed through iTunes, you potentially have an audience of millions of listeners.
Podcasting your subject area can ensure targeted content and an avenue for greater interactivity between you and your product or service.

The following 7 reasons for business podcasting / Corporate podcasting as a starter are:

1. Increase your marketing reach and on-line visibility
2. Improve your sales & conversion rates
3. Regular line of communication with subscribed listeners
4. Value added content increases loyalty
5. Industry news and trends sets you apart from the competition
6. Interviews with leaders in your particular niche will establish your business as a respected leader in your niche or industry
7. An extension of accountability for your business, for example: service reporting, client discussion, blog commentary / feedback, product planning or version/configuration management.

It is important to consider our approach to this project. A simplistic and non-value adding approach would have been for Knowledge Hemispheres to take the provided script and record it post voice-over auditions.

Our approach differed for this project as we worked closely with our client to understand the target audience, a European mainland based pharmaceutical global player. Ironically one of the e-Learning modules covered a more anthropological context.

- Play Sample #1: Project Management Introduction:

Play Sample #2: Cultural Diversity

Rev Jesse Jackson is an American civil rights activist and Baptist minister and was a candidate for the Democratic presidential nomination in 1984 and 1988. He and served as shadow senator for the District of Columbia from 1991 to 1997 and is also the founder of the Rainbow/PUSH coalition.

Whilst on route to India Rev Jesse Jackson visited the UK offices of our client Presentation to talk openly about the challenges of the economy, house price inflation and suggesting solutions for those unable to sustain their livelihood as a result of the rapid erosion of the banking system and mechanics.

His message is truly inspiring. At one point during the interview he suggests (paraphrasing) that as bankers were so keen and creative in lending money to people (during the property acquisition boom years), why is it that the same creativity is not being demonstrated !?

Please Play a sample of the Jesse Jackson Interview, by clicking on the play button below:

Q1:

A: The rate card does offer a pure editing service which is less than an inclusive package. The rate is charged on an hourly basis. NB We cannot guarantee the quality of your recording but will try our best to reduce any inherited sound.

A: A number of formats are available. Typically .wav and .mp3 are provided. In the case of the latter, we also apply ID3 tags to ensure that Meta data (information about data) will be both resident in the file structure and for copyright information purposes.

CD releases in CD-R or .MP3 format can be provided. We will keep all masters for additional back-up and archiving purposes.

A: Yes, we offer both a transcription service and translation service, for example: Hindi, Urdu, English, Portuguese, French and many other languages – regional accents are respected and therefore, we showcase a number of options before you finalise.

A: We work with Open source web solutions but also have a dedicated web team. Therefore, we can advise and source plug-ins for playing, for example an audio segment. For example, Joomla and WordPress are two open source content management engines for web and blogging sites, respectively. We have delivered a number of projects where seamless playing of client generated content has been integrated using reliable (secure) and supportable plug-ins.

Q5: Are there a special types of equipment your technician uses for recording and editing. Would I need to provide any minor equipment for quality recording.

A: You can select an in-studio service (you come to us) or a remote option (equipment with or without a recording technician). If we visit you for a recording we will typically bring along our portable studio with powered microphones.